Many of the people who read our "Bottled Water News" posts in our blog have been concerned over the last number of years about the negative "tone" of press coverage concerning bottled water.
Things may be changing!
The tone of the media coverage of bottled water has reached a point where the number of positive stories now exceeds the negative stories. Data from Vocus – a media tracking service – shows that since the second quarter of 2011, positive bottled water stories have outnumbered negative bottled water stories.
This chart shows the number of negative, positive, and neutral stories about bottled water from the 1st quarter of 2010 through the 4th quarter of 2012. (Most of the stories are neutral.)
I believe a great deal of the credit for this the turnaround can be given to the communications and other related efforts of the IBWA. Combined with the efforts of the many individual bottled water companies who take the time to engage with the media and our critics, the true story of benefits of bottled water is beginning to be heard.
It is a start! Please continue your efforts!