If in the Little Rock area, come check out our booth at the Women's Living Expo at the Statehouse Convention Center!

 

Many of the people who read our "Bottled Water News" posts in our blog have been concerned over the last number of years about the negative "tone" of press coverage concerning bottled water.

Things may be changing!

The tone of the media coverage of bottled water has reached a point where the number of positive stories now exceeds the negative stories.  Data from Vocus – a media tracking service – shows that since the second quarter of 2011, positive bottled water stories have outnumbered negative bottled water stories.

This chart shows the number of negative, positive, and neutral stories about bottled water from the 1st quarter of 2010 through the 4th quarter of 2012. (Most of the stories are neutral.)

I believe a great deal of the credit for this the turnaround can be given to the communications and other related efforts of the IBWA. Combined with the efforts of the many individual bottled water companies who take the time to engage with the media and our critics, the true story of benefits of bottled water is beginning to be heard.

It is a start! Please continue your efforts!

The recycling rate of single-serve PET water bottles jumped 19.7% in just one year, the International Bottled Water Association reported this afternoon. You can read the entire article here:

www.wasterecyclingnews.com

Why do these highly educated journalism majors keep showing images of Mountain Valley glass bottles when discussing plastic bottle bans?! At least it was in a news story about plans to repeal the Concord ban. Link below. 

www.necn.com

This is a really good (and short!) video that sums up the folly of bottled water bans.

This is an interesting article about how New York Gov. Andrew Cuomo recently issued an Executive Order to suspend regulations to allow drinking water donations for New Yorkers affected. This includes the ban on bottled water. "While plastic water bottles are commonly viewed as the healthy alternative over soda for consumers, concerns about landfill waste have sparked outcry and various bans across the country, pre-hurricane that is."

So, if you see a Mountain Valley deliveryman in a superman costume and it isn't Halloween...

You can read the entire article here: www.plasticstoday.com

 

 

Soda sales have been declining for the past seven years, but the pace of the decline quickened in 2011 despite growth in the overall beverage market.

Americans continue to guzzle more bottled water, ready-to-drink tea and coffee, sports drinks and energy drinks, rather than sip on soda and fruit juices, according to beverage statistics released Tuesday.

Read More

This is an interesting article by Artinne Geller and Carey Gillam of Reuters.

Top Takeaway: "The United States is the only developed country in the world where soft drinks outsell bottled water, Jeffery said, but predicted that could change as soda consumption declines and bottled water consumption increases. Bottled water already out sells soda in several U.S. markets, he said, primarily along the coasts."

Best quote: "I have a harder time trying to understand ... products that offer efficacy. I'm not a big believer in the whole 'functional' thing. I take a couple vitamins a day. I don't necessarily need to get more fairy dust in my beverages," Jeffery said.

You can read the entire article here: US Food Summit

Anytime you despair because of the anti-bottled water press - just remember it could be worse! There definitely will not be any scientific studies linking water with anything other than the need to empty your bladder...

This article on the New York Times highlights recent studies that link diet soft drinks with Type 2 Diabetes and a condition known as metabolic syndrome, high blood pressure, abdominal obesity, and other health risk factors. You can read the entire article here: www.nytimes.com

Follow this link to read more about the bottled water quality of Mountain Valley Spring Water.

This guy is not a bottled water fan - but admits his wife and 13 year old son are! - and clearly sees the emperor has no clothes.

Charles Fishman of National Geographic Water Currents writes, "Bottled water bans are not just oddly hypocritical — taking bottled water out of campus vending machines while leaving soda in those machines — they seem oddly misplaced in a setting where people are supposed to be thinking for themselves."

You can  read the entire article here: www.newswatch.nationalgeographic.com