Mountain Valley Spring Company Launches Redesigned Web Site

March 29, 2006

For more information:
Breck Speed
501.624.1635
bspeed@mountainvalleyspring.com

Mountain Valley Spring Company Launches Redesigned Web Site

HOT SPRINGS NATIONAL PARK, Ark.- March 29, 2006 - Mountain Valley Spring Company, producer of America’s oldest premium bottled spring and sparkling waters, today announced the launch of its redesigned website, www.mountainvalleyspring.com. The new site is an important component of the company’s overall rebranding effort, offering it an important channel through which to more closely connect with its loyal and growing customer base.

The company’s previous site had been recognized as the leader within the global bottled-water industry; Mountain Valley Spring Company received the Aqua Award for “Best Web Site” during the 2005 annual meeting of the International Bottled Water Association. In order to build a more comprehensive online community that both matches the lifestyles and interests of its customers and sets a new standard within the industry, the company is pleased to announce the launch of the new site.

The new Web site brings together comprehensive information about both the company and its products, while offering visitors improved design and navigational ability. Customers, beverage distributors, media, business partners and the community can learn more about the winning taste and health benefits of Mountain Valley Spring Water, as well as home and office delivery solutions. In addition, comprehensive information about the bottled water industry, the company’s history, various philanthropic initiatives, as well as links to partner sites, are easily accessible via the site.

Mountain Valley occupies a unique position as America’s oldest and most prestigious bottled water brand and as the only American premium bottled water sold in glass bottles coast to coast. The company is proud to provide consumers with valuable information about its rich heritage, as well as the award-winning taste and health benefits of its pure spring water.

For more than 100 years, Mountain Valley Spring Water has been chosen by distinguished U.S. Presidents, c hampion athletes, noted entertainers, and the most discerning consumers as America ’s Premium Water™. As the choice for individuals who want pure spring water that is as authentic and timeless as they are, Mountain Valley Spring Water is increasingly found in fine restaurants, hotels, spas and specialty grocers throughout the United States.

Mountain Valley Spring Company

Headquartered in Hot Springs National Park, Arkansas, Mountain Valley Spring Company produces America’s oldest premium bottled spring and sparkling water, which emanates from a single, natural spring source nestled in the pristine foothills of the Ouachita Mountains of Arkansas. Established in 1871, the company boasts a rich heritage and long line of devoted followers including celebrities, athletes and 13 U.S. Presidents.  Mountain Valley Spring Company is comprised of three divisions: wholesale, home-and-office delivery (HOD), and containers.